STI Gains DOT's Filipino Brand of Service Excellence Award

By: Alyssah Lucman , January 10, 2024

STI College, one of the leading educational institutions in the Philippines, has been honored with the Filipino Brand of Service Excellence (FBSE) recognition from the country’s Department of Tourism (DOT) for its significant contribution to their 2023 goal of training over 100,000 tourism stakeholders on December 12, 2023 at the Makati Diamond Hotel in Makati City.

The FBSE Program, dedicated to strengthening Filipino brands in the tourism industry, emphasizes the promotion of culture and identity to enhance the quality of tourism and hospitality services across the nation. Through this partnership, STI College students in BS Tourism Management, BS Hospitality Management, and BS Culinary Management were able to learn key skills from esteemed industry professionals in championing the Filipino way in their careers.


Pictured 5th and 6th from the left (front row) are Fernando T. Dantes III, STI AVP for Academics, and Gaylee J. Blas, Head of Tourism and Hospitality Courseware Development, during the Awarding Ceremony at Makati Diamond Hotel on December 12, 2023


"Beyond conventional education, we as educators have become torchbearers of our cultural heritage by instilling in our students a deep appreciation for the diverse beauty that our country offers," said Fernando T. Dantes III, STI College's Assistant Vice President for Academics. "Receiving the FBSE recognition is an acknowledgment of STI College’s dedication to nurturing not only skilled professionals but also responsible stewards of our cultural legacy."

With 24 STI campuses in Region IV-A and the National Capital Region (NCR) actively participating in the FBSE training program, STI College has played a pivotal role in contributing to the development of skilled and knowledgeable professionals within the tourism industry.


The Filipino Brand of Service Excellence seminars conducted in STI College Global City
The Filipino Brand of Service Excellence seminars conducted in STI College Lipa
The Filipino Brand of Service Excellence seminars conducted in STI College Tanay
The Filipino Brand of Service Excellence seminars conducted in STI College Batangas


The event was attended by key figures in the tourism sector, government officials, and representatives from various tourism industries. The recognition not only celebrates STI College's commitment to excellence but also underscores its dedication to shaping a workforce that meets and exceeds the evolving demands of the tourism landscape.

STI College's involvement in the FBSE Program aligns with the institution's mission to provide top-notch education and contribute significantly to the enhancement of the tourism and hospitality industry industries in the Philippines.

As STI College continues to lead by example, the FBSE Recognition serves as a reminder that education, when infused with a sense of cultural responsibility, becomes a powerful force in shaping a brighter and more culturally enriched future for the Philippines.