About the Program

Produce groundbreaking ideas and make your voice be heard with the Bachelor of Arts in Communication program. Develop a wide range of skills in radio/television/film production, journalism and broadcasting, integrated marketing research, and digital media, among others. BACOMM graduates are ready to inspire with stories.

Competencies

Define and access information needs; assess and organize information and knowledge; produce, share, and utilize information and knowledge
Communicate in different formats and platforms (print, broadcast, and online)
Prepare communication/media plan
Conduct communication and media research and evaluation
Develop and produce communication materials in different formats and platforms
Demonstrate communication management and leadership skills
Develop entrepreneurial capabilities
Adhere to ethical standards and practices; Demonstrate acceptable character at all times
Practice rights and responsibilities and accountabilities in the communication profession
Demonstrate a development orientation in communication work
Apply communication theories/models, principles, practices, and tools in development work
Demonstrate ability to adjust and adopt changes as maybe required by the industry/situation/profession
Develop sound judgement in dealing with communication issues, concerns, and other aspects pertaining to its operations to achieve goals/objectives

Career Opportunities

Campuses with

Related Programs

Bachelor of Multimedia Arts (BMMA)

Bachelor of Secondary Education Major in English

Bachelor of Secondary Education Major in Filipino

‘‘Huwag kayong sumuko kahit may nagda-down sa inyo kasi may kapalit na blessings yung efforts. Huwag kayong matakot ipakita ang talent niyo.’’

Gerardo Librojo

STI Singing Idol 2018 Champion

BS Tourism Management

View Full Story | Read More STI Stories

Gerardo Librojo

STI Singing Idol 2018 Champion

BS Tourism Management

View Full Story | Read More STI Stories

Program Curriculum

First Year

FIRST YEAR - FIRST TERM	UNITS	PRE-REQUISITE(S)
Introduction to Communication Media	3
Euthenics 1	1
Mathematics in the Modern World	3
National Service Training Program 1	3
Physical Education 1	2
Readings in Philippine History	3
Understanding the Self	3
TOTAL	18

FIRST YEAR - SECOND TERM	UNITS	PRE-REQUISITE(S)
Communication, Culture, and Society	3
Ethics	3
National Service Training Program 2	3
Physical Education 2	2	Physical Education 1
Purposive Communication 1	3
Computer Productivity Tools	1
Digital Photography	3
TOTAL	18

Second year

SECOND YEAR - FIRST TERM	UNITS	PRE-REQUISITE(S)
The Contemporary World	3
The Entrepreneurial Mind	1
Rizal's Life and Works	3
Physical Education 3	2	Physical Education 1
Broadcasting Principles and Practices	2	Co-req: Journalism Principles and Practices
Journalism Principles and Practices	3	Co-req: Broadcasting Principles and Practices
TOTAL	17

SECOND YEAR - SECOND TERM	UNITS	PRE-REQUISITE(S)
Communication Theory	3
Development Communication	3
Art Appreciation	3
Physical Education 4	2	Physical Education 1
Science, Technology, and Society	3
Brand Communication and Design	3
TOTAL	17

Third year

THIRD YEAR - FIRST TERM	UNITS	PRE-REQUISITE(S)
Communication Media Laws and Ethics	3
Risk, Disaster, and Humanitarian Communication	3
Great Books	3
Social Media Principles and Practices	3
Advertising Principles and Practices	3
Multimedia Journalism	3
TOTAL	18

THIRD YEAR - SECOND TERM	UNITS	PRE-REQUISITE(S)
Communication Research	3
Purposive Communication 2	3	Purposive Communication 1
Euthenics 2	1	Euthenics 1
Panitikang Pilipino	3
Writing for New Media	3	Purposive Communication 1
Digital Learning Materials Development	3	Computer Productivity Tools
Social Media and Mobile Technology for Communication Campaigns	3	Social Media Principles and Practices
TOTAL	19

THIRD YEAR - SUMMER	UNITS	PRE-REQUISITE(S)
Internship (300 Hours OJT)	3	3rd year standing
TOTAL	3

Fourth year

FOURTH YEAR - FIRST TERM	UNITS	PRE-REQUISITE(S)
Communication Planning	3
World Literature	3
Digital Publishing	3
Web Content Management	3	Computer Productivity Tools
Thesis/ Special Project 1	3	Communication Research
TOTAL	15

FOURTH YEAR - SECOND TERM	UNITS	PRE-REQUISITE(S)
Communication Management	3
Knowledge Management	3
Thesis/ Special Project 2	3	Thesis/Special Project 1
TOTAL	9

Choose an STI Campus with BACOMM

HOW TO APPLY

Apply online

Be a BA in Communication (BACOMM) student now.

Developed by: Dennis Balaga