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BA in Communication (BACOMM)

Arts & Sciences

BA in Communication (BACOMM)

About the Program

Produce groundbreaking ideas and make your voice be heard with the Bachelor of Arts in Communication program. Develop a wide range of skills in radio/television/film production, journalism and broadcasting, integrated marketing research, and digital media, among others. BACOMM graduates are ready to inspire with stories.

  • Define and access information needs; assess and organize information and knowledge; produce, share, and utilize information and knowledge
  • Communicate in different formats and platforms (print, broadcast, and online)
  • Prepare communication/media plan
  • Conduct communication and media research and evaluation
  • Develop and produce communication materials in different formats and platforms
  • Demonstrate communication management and leadership skills
  • Develop entrepreneurial capabilities
  • Adhere to ethical standards and practices; Demonstrate acceptable character at all times
  • Practice rights and responsibilities and accountabilities in the communication profession
  • Demonstrate a development orientation in communication work
  • Apply communication theories/models, principles, practices, and tools in development work
  • Demonstrate ability to adjust and adopt changes as maybe required by the industry/situation/profession
  • Develop sound judgement in dealing with communication issues, concerns, and other aspects pertaining to its operations to achieve goals/objectives
  • Broadcast Journalist
  • News Anchor/Correspondent
  • Documentary/Filmmaker
  • Segment Director/Producer/Writer/Talent
  • Newspaper/Magazine Editor/Writer
  • Multimedia Designer
  • Photo Journalist
  • Public Relations Officer
  • Advertising Account Executive/Manager
  • Program/Project Development Officer
  • Proofreader/Copywriter
  • Brand Manager/Associate
  • Communication/Information Officer
  • Communication Researcher/Analyst
  • Media Planner/Buyer/Manager
  • Digital Learning Materials Developer
  • Web Content Writer

 

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‘‘The hardship, determination, and positive mindset in trainings are the strong foundations of the team's achievements.’’

Rusly Xavier Herrera

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Digital Arts

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Program Curriculum

FIRST YEAR - FIRST TERM UNITS PRE-REQUISITE(S)
Introduction to Communication Media 3  
Euthenics 1 1  
Mathematics in the Modern World 3  
National Service Training Program 1 3  
Physical Education 1 2  
Readings in Philippine History 3  
Understanding the Self 3  
TOTAL 18  
 
FIRST YEAR - SECOND TERM UNITS PRE-REQUISITE(S)
Communication, Culture, and Society 3  
Ethics 3  
National Service Training Program 2 3  
Physical Education 2 2 Physical Education 1
Purposive Communication 1 3  
Computer Productivity Tools 1  
Digital Photography 3  
TOTAL 18  
SECOND YEAR - FIRST TERM UNITS PRE-REQUISITE(S)
The Contemporary World 3  
The Entrepreneurial Mind 1  
Rizal's Life and Works 3  
Physical Education 3 2 Physical Education 1
Broadcasting Principles and Practices 2 Co-req: Journalism Principles and Practices
Journalism Principles and Practices 3 Co-req: Broadcasting Principles and Practices
TOTAL 17  
 
SECOND YEAR - SECOND TERM UNITS PRE-REQUISITE(S)
Communication Theory 3  
Development Communication 3  
Art Appreciation 3  
Physical Education 4 2 Physical Education 1
Science, Technology, and Society 3  
Brand Communication and Design 3  
TOTAL 17  
THIRD YEAR - FIRST TERM UNITS PRE-REQUISITE(S)
Communication Media Laws and Ethics 3  
Risk, Disaster, and Humanitarian Communication 3  
Great Books 3  
Social Media Principles and Practices 3  
Advertising Principles and Practices 3  
Multimedia Journalism 3  
TOTAL 18  
 
THIRD YEAR - SECOND TERM UNITS PRE-REQUISITE(S)
Communication Research 3  
Purposive Communication 2 3 Purposive Communication 1
Euthenics 2 1 Euthenics 1
Panitikang Pilipino 3  
Writing for New Media 3 Purposive Communication 1
Digital Learning Materials Development 3 Computer Productivity Tools
Social Media and Mobile Technology for Communication Campaigns 3 Social Media Principles and Practices
TOTAL 19  
 
THIRD YEAR - SUMMER UNITS PRE-REQUISITE(S)
Internship (300 Hours OJT) 3 3rd year standing
TOTAL 3  
FOURTH YEAR - FIRST TERM UNITS PRE-REQUISITE(S)
Communication Planning 3  
World Literature 3  
Digital Publishing 3
Web Content Management 3 Computer Productivity Tools
Thesis/ Special Project 1 3 Communication Research
TOTAL 15  
 
FOURTH YEAR - SECOND TERM UNITS PRE-REQUISITE(S)
Communication Management 3  
Knowledge Management 3  
Thesis/ Special Project 2 3 Thesis/Special Project 1
TOTAL 9  

 

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