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Bachelor of Arts in Communication (BACOMM)

The BA Communication program aims to develop students to become effective communication professionals for different industries. Students will be equipped with the knowledge and skills in the theory and ethical practice of communication with focus on various media professions. The integration of classroom, laboratory, and on-the-job-training aims to develop the students' oral and written communication proficiency, research skills, and creativity in the fields of broadcasting, print, new media, advertising, theater arts, film, and photography.


Campuses with BACOMM


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  • Conceptualize, develop, implement, and evaluate communication, and information campaigns
  • Conduct research on various media communications
  • Design and produce multimedia communication materials (broadcast, print, audio-visual, and digital)
  • Conceptualize and develop media-based learning systems
  • Uphold professional media ethics and standards in communications
  • Demonstrate proficiency in oral and written communications

 Career Opportunities


  • Broadcast Journalist
  • News Anchor/Correspondent
  • Documentary/Film maker
  • Radio/Film/TV Director or Producer
  • Scriptwriter/Copywriter
  • Radio/Film/TV Talent
  • Newspaper/Magazine Editor or Writer
  • Website Developer/Writer
  • Multimedia Designer
  • Photo Journalist
  • Public Relations Officer
  • Advertising Manager / Account Officer
  • Brand Manager/ Associate
  • Theater Director/Playwright/Talent
  • Communication/Information Officer
  • Communication Researcher/Analyst
  • Media Planner/Buyer/Manager